Cookies help websites remember you. They’re used on social media sites to let people know when there’s new content, so that they can keep track of friends, families and colleagues. Cookies are also used by some sites to track your online activity – for example, they allow a site owner to see when someone has visited a competitor’s site without doing a commercial track through Google Adwords. Cookies are used nearly by all websites, and some websites contain hundreds of them!
All companies are required to collect and process personal data in certain ways in order to operate legally. While this data may be collected legally, it may be in an unnecessary way for some businesses. The GDPR and ePrivacy directives are designed to increase trust in online transactions by giving users the right to know what data businesses collect on them, how they use it, and under what conditions they disclose it.
From a web designer’s perspective, we are given the responsibility of finding the finest methods of achieving a seamless cookie consent design experience. The challenge is that it should not interfere with the UX, while still adhering to the guidelines set forth by GDPR. Here are some great examples that you can take inspiration from!
We hope that these awesome examples have been helpful – rock on!