Digital Marketing: Answering the 12 Most Frequently Asked Questions

Digital marketing can be overwhelming for anyone with a business. However, to start creating your strategy, you need to know a few concepts about digital marketing. This way, you can have a high-level understanding so you can begin the process of integrating digital marketing concepts into your branding strategy.

At Houston Best Web Design, we know that it’s hard to know where to start with so many questions. That’s why we’ve compiled the most frequently asked digital marketing questions and included helpful answers to everything you need to know to grow in the digital world.

The 12 most common digital marketing questions to guide your online journey

Protect your business from marketing mistakes that can hinder its growth. Here we share the most common digital marketing questions and answers to develop your online strategy with confidence.

1. What is Digital Marketing?

Digital marketing refers to the online promotion of a company or digital marketer’s brand, product, or service. As a general term, it includes various activities, including web design, social media marketing, search engine optimization, content marketing, email marketing, and more. Unlike traditional media, all content created and marketed is digital.

2. What is a Digital Marketing Agency?

There are endless definitions of a digital marketing agency or digital marketing company, but we’ll give you ours. At Houston Best Web Design, we believe that a digital marketing company offers various services focused on creating an online brand presence. The Digital Marketing Agency designs strategies to devise and execute content, campaigns, and much more to create an online presence relevant and exciting to the company’s target audience and drive them to grow.

3. What are the Digital Marketing Services offered by an agency?

Digital marketing services typically include search engine optimization (SEO), search engine marketing (SEM), content marketing, email marketing, social media marketing, website design, and online public relations. In addition, a digital agency is responsible for devising, conceptualizing, and executing content campaigns in all online channels.

4. Why should you hire a digital marketing agency for your business?

A full-service digital agency has a team of professionals with specialized skills and decades of experience who can understand and predict marketing trends to grow your business. As professionals, they have access to unique digital tools to create content and campaigns for your brand within a specific budget and time frame. To determine whether it’s more beneficial to hire a freelancer or an agency, read our top 3 reasons why you should hire a web design agency.

5. What are the primary tools that Digital Marketing Agencies use?

Performance and analytics are the basis of any successful marketing campaign. One advantage of digital marketing is that its ROI is measurable. Digital marketing agencies use many tools to measure and track the performance of websites. These tools are Google Analytics, SEM Rush, Google Adwords, Keyword PlannerHootSuite.

6. How to start your digital marketing strategy?

You should start your strategy by researching the market and studying your company to know where you are and what you should do. This way, you will choose which actions you want to implement in your business. You can use email marketing, search engine optimization, social media marketing, among others. If you need help to start your research, you can contact a web design company in Houston that offers the service.

7. What is Content Marketing?

Content marketing is a strategic method of creating relevant and coherent content to communicate a message to a target audience and urge them to take the required action.

8. What are the popular types or formats of Content Marketing?

The most popular content marketing formats are blogs, videos, newsletters, articles, infographics, e-books, microsites, case studies, dynamic visual elements, etc. All of these formats are part of the interactive content available online.

9. What is SEO (search engine optimization)? 

SEO is a way to improve your website’s ranking in search engines. Search engines review data from all websites to provide you with relevant search results. This factor is important because, depending on your site’s visibility, you will attract attention and potential customers to your business.

10. What are the main factors for a page to rank in Google?

The most important factors for ranking high in Google’s SERP are the content of the website and its relevance, and the strength and relevance of the backlinks the website has. Other factors that are also important include mobile optimization, content structure and optimization, usability, accessibility, security, loading speed and overall domain authority.

11. Are web design and web development the same thing? 

No, web design has more to do with the visual appearance and functionality from the user’s perspective. On the other hand, web development is the coding process that uses different programming languages, such as HTML, CSS, and JavaScript, to create the desired design. 

12. How often does the WebSite need to be updated?

Search engines tend to overlook websites that have not been updated in a long time. In addition, the content is less likely to meet the company’s digital objectives. Therefore, your website must have regular updates and relevant content according to the latest digital trends to rank well in search engines. 

Boost the growth of your business with digital marketing

We hope that these digital marketing questions and answers will help you understand the marketing concepts you need to know to move forward within the digital world. However, it is likely that as you develop your marketing campaigns, you will encounter more in-depth marketing questions that need to be answered by experts. 

We recommend that you partner with an experienced digital marketing company, so you can learn directly from industry professionals who have extensive knowledge and years of experience within the industry. You can apply all the information provided by the marketing agency to your business for accelerated growth.

Do you have other questions about Digital Marketing? To get answers to all your questions, contact a Houston web design company so that the industry specialists can help you by answering all your questions.